Consumers donât want to be advertised to. They donât want to feel like they were persuaded into a purchase, instead they want to think it was their idea (when in fact, it was yours). A simple, white box with black text pop-up is the best way to tell your audience exactly what youâre doing, advertising to them. Often, the only response youâre going to get from this is a roll of the eyes and hitting the X.
So what should you do?Â
Well for starters, donât blend in with everyone else. Email acquisition content designs need to be congruent with your brand and messaging, With User experience being key. Donât make it obvious youâre selling, but design an ad for your audience that doesnât even feel like a pop-up, but more of an experience because it shows up with a seamless animation with elements gracefully appearing on the page. This will allow you to build credibility with your visitor because you delivered a beautiful user experience, and the visitor doesnât feel handed off to.
Hereâs a bad design with poor user experience, and a better design with experience considered. Design + Experience will win almost every time.