You may be thinking “Well, it’s not too bad”, however, after reviewing this website’s SimilarWeb data, we found that the website who houses this pop-up sees roughly 32 million visitors a month!
Does that change your opinion?
Assuming this company is serving the pop-up to 60% of website visitors because they are marked as new visitors, roughly 19.2 million people are viewing it. Now, the average conversion rate of a pop-up, from both plug-ins and made in-house, hovers around a 1-3% conversion rate. Through personal experience in the pop-up industry, I would assume this graphic receives about a 2% conversion rate, simply because of the brand loyalty.